AF Group

Privacy Policy

About this privacy policy

The AF Group Limited (AF) is committed to protecting and respecting your privacy.

This Policy sets out the basis on which AF (“We” or “Us”) collects personal data from you and the way in which it will be processed by us. Please read this Policy carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purposes of the relevant data protection legislation, the “controller” (or “data controller”) is 
The AF Group Limited, Society Registration Number: 29539R of Honingham Thorpe, Colton, Norwich, Norfolk, NR9 5BZ. Questions, comments and requests regarding this Policy are welcomed and should be addressed to ops@af.farm. Alternatively, you can call us on 01603 881881.

This Policy was last updated on 18/06/2025 and will be kept under regular review.

The reasons why we collect and use your personal information will depend on the type of relationship that we have you. To make this Policy more relevant to you, we have broken it down into different sections. Please read the relevant section(s) below for more information, but please also note that more than one section of this Policy may be relevant to you.

General notices

Shareholding Members, potential shareholding Members and their employees / account contacts

Affiliate Members through a third-party organisation, their employees and account contacts

We work closely with several other groups and co-operatives to provide procurement services to their Members.

Suppliers, potential suppliers and their employees / account contacts

Contractors, freelancers and if you apply to work for us

The information that we collect and the reasons for processing your information will change as you move through the recruitment and employment process.

Please see the relevant sections below for more information about how your information will be processed.

AF employees

Other third parties and their employees

Your data protection rights

Please see the relevant sections below for further details on your rights as a data subject. You can exercise any of your rights by emailing us at ops@af.farm or by calling us on 01603 881881.

We will endeavour to comply with any request made within one month from the date of your request. However, we may extend this date to two months if the request is excessive or of a repetitive nature. If we need more than one month to meet your request, we will let you know in advance.

Please note that where we receive requests under this section which are manifestly unfounded or excessive, in particular because of their repetitive character, we may:

  1. Charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or

  2. Refuse to act on the request.

What to do if you are not happy with how we process your information

If you consider that we are in breach of our data protection obligations, we would encourage you to contact us in the first instance to see if we can resolve the issue. You can contact us by emailing us at ops@af.farm or by calling us on 01603 881881.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. The ICO website provides further information about their complaints process, which you can access here – https://ico.org.uk/make-a-complaint/data-protection-complaints/. Further contact information for the ICO can be found here – https://ico.org.uk/global/contact-us/. 

List of sub-processors

Sub-processor

Purpose

Hosting Location

International Transfer Mechanism

Chord UK Ltd

To request feedback

UK

DocuSign

Electronic signature software

EU

Eureka Solutions (Scotland) Limited

Integration platform

UK

Google

Website analytics & advertising services

USA

UK SCCs

MailChimp

Email marketing software

USA

UK SCCs

MessageMedia / Sinch

Text messaging services

UK, Australia, USA

UK SCCs

Meta

Advertising services

Various locations, including outside of the UK and EU

UK SCCs

Microsoft Azure

Hosting, integration and data analytics platform

EU

Microsoft Office 365

Email server, administrative document management and information sharing

EU

Naked Marketing

Magazine mailout services

UK

Opayo

Credit card payment processor

UK

Optimizely

eCommerce software

UK, Europe and USA

UK SCCs

Oracle NetSuite

CRM & Financial accounting and reporting

UK

PageSuite Limited

Digital magazine hosting

EU

ProAgrica

Order and invoice integration platform

UK

Redshelf Ltd T/A InTouch Systems

Backup and disaster recovery purposes

UK

Sage

HR and recruitment software.

EU

Stripe

Credit card payment processor

UK, Europe and USA

UK SCCs

SystemsLink Energy Manager

Energy management portal

Germany

Tableau

Business reporting

UK

The Access Group

Payroll software

UK

WhatsApp

Instant messaging

Various locations, including outside of the UK and EU

UK SCCs